We are a web agency with a strong technological component, specialized in the development of custom solutions on a proprietary platform.
Although not a marketing agency, we have gained decades of experience in supporting our customers in their online marketing activities, supporting them with our tools, taking care of their advertising campaigns on a global scale, analyzing their performance and ranking. sites, providing them with advice and specific SEO tools, managing their social pages, site content, landing pages and e-mail marketing campaigns.
We can provide you with the expertise you need to better communicate with your target on the Internet channel, strategies and tools to promote the visibility of your company and your site, to make your e-commerce more profitable, to increase your reputation. of your brand on the net.
Choose us as a single interlocutor to effectively create your online presence.
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Markets are conversations.
Online visibility
If that doesn't happen, your potential customers are unlikely to find it.
What are the elements that determine the visibility of your site?
indexing
Indexing is the insertion of a site into the search engine database. Once indexed, the site will be able to appear in the search results of users on engines. It is an operation that the webmaster technically carries out and is essential for the site to be found online.
positioning
Indexing does not guarantee that the site will come out in the first positions on the SERP, the search results page of the engines: this is instead determined by the positioning. The latter cannot ignore indexing, but it is by no means certain that a perfectly indexed site will come out among the first results on Google. To obtain a good positioning it is necessary to work on various factors, including the optimization of the page code (see the following point), the contents and the density of the keywords for which we want to be found by users, the external links that lead to our site, but also paid advertising, on and offline, which contributes to the notoriety of our brand. In fact, it is also the quantity of searches that determines the positioning.
Combining your site with multi-channel web marketing tools helps to improve its visibility.
For example, you could send your interlocutors periodic communications to draw attention to the most important issues you deal with; SMS could be for you if you have offers or last minute communications to convey; a landing page could be the most effective tool for welcoming potential customers from an advertising campaign; a blog could allow you to arouse the interest of your interlocutors with topics that are at the same time useful in terms of SEO.
Thanks to our proprietary development platform, we are able to offer you these and other tools by integrating them to your site.
For example, you could send your interlocutors periodic communications to draw attention to the most important issues you deal with; SMS could be for you if you have offers or last minute communications to convey; a landing page could be the most effective tool for welcoming potential customers from an advertising campaign; a blog could allow you to arouse the interest of your interlocutors with topics that are at the same time useful in terms of SEO.
Thanks to our proprietary development platform, we are able to offer you these and other tools by integrating them to your site.
optimization (on page)
SEO (Search Engine Optimization) is the set of activities aimed at optimizing a site for Google and for other search engines. In particular, the on-page SEO activities include a series of technical interventions on the code of the pages, including: optimization of the URLs, of the loading time of the pages, of the title, of tags and meta tags, of the links. In themselves, not even these technical interventions, alone, are able to guarantee a good positioning: each activity must in fact be framed in an overall visibility strategy that includes other SEM (Search Engine Marketing) activities - of which SEO is a subset- and possibly SEA (Search Engine Advertising) or paid advertising on engines.
Do you already have a website whose performance does not satisfy you?
First of all, we need to assess whether the code is optimized. Secondly, is the site responsive? Google penalizes non-responsive sites in the ranking: if your site was created several years ago and is not optimized for mobile devices, this can be a factor of poor visibility. Furthermore, since mobile browsing is constantly growing, this same factor risks making you lose users browsing from smartphones or tablets.
Contact us for advice.
First of all, we need to assess whether the code is optimized. Secondly, is the site responsive? Google penalizes non-responsive sites in the ranking: if your site was created several years ago and is not optimized for mobile devices, this can be a factor of poor visibility. Furthermore, since mobile browsing is constantly growing, this same factor risks making you lose users browsing from smartphones or tablets.
Contact us for advice.
contents
Good content management helps improve the site's ranking on engines. This means: frequently updated, quality and original content (not copied from other online sources), useful and effective for the user. The insertion of keywords should never be forced: remember that any text must never be drawn up for the sole purpose of feeding it to the Google spiders; instead, it must be designed primarily for users.
About 1,000 users work on our proprietary AnthericaCMS content management platform to update the content of their websites. A dynamic site is a great tool for search engine marketing. in fact, the engines reward sites with updated content in terms of visibility.
Paid campaigns (SEA)
It is a transversal tool, suitable for every business category, recommended above all for those who need to obtain results in the short term. It does not require intervention on the code.
rapid
Immediate visibility on the network and increase in useful traffic (users interested in your products and services who visit your pages)
customizable
The campaign can be configured based on your territorial and budget needs.
measurable
Costs and results can be perfectly monitored. We will provide you with a periodic report on our activities and the results of the campaign.
Social media marketing
The corporate social presence must be managed by reasonably evaluating risks and opportunities and having a clear relationship strategy and metrics for measuring results. The third thing to keep in mind is that profile management takes time and resources.
For your social activities we can offer you:
consulting
to evaluate which social tools are best suited to your goals or where your potential interlocutors are, including influencers, and where your community will be more likely to be populated, active, useful for the reputation of the brand. There it will be profitable to open a conversation
planning
to prepare a content plan and an editorial calendar suitable for your audience, coordinating all actions according to your objectives, defining the frequency of posts and any promotional operations of the same.
monitoring
social networks are a place for conversation: it is necessary to constantly monitor this conversation, respond to comments, questions, manage any crises. It is then necessary to monitor the results of the plan in relation to the objectives, reviewing and optimizing the strategy, if necessary.
Copywriting
The texts of an online page that wants to sell or persuade must not only be pleasant and well written, but also structured according to precise communication mechanisms according to the objectives they want to achieve.
At the same time they must be effective from an SEO point of view or contribute to visibility on the engines.
Copywriting takes time and skills; in addition, copywriting for the web must apply specific writing techniques for the Net.
We can take care of the drafting of texts for landing pages, e-mail marketing campaigns or for your website on your behalf. If necessary, through external partners, we can also take care of language translations.
You will have to help us identify and know your target, illustrate your marketing objectives, let us understand what results you expect from the various actions taken.
* It is said that on the corner of a street there was a blind man who hung a sign around his neck with the words: "Blind from birth". He received few alms. An advertiser passed by and modified the sign. As the offers flowed, the blind man, when he met him again, wanted to know what he had written. “The message is the same, I just changed the communication strategy” the copywriter replied. "And what did you write?" asked the blind man, curious. "It's the first day of spring and I can't see it." Jacques Séguéla